How to choose the right serum for your skin

«Which serum is right for me?» is the question we get most often on Instagram. The honest answer: it depends on what you want to achieve. Here's the map.

Want glow and prevention? Vitamin C

The right active if your skin looks dull or the first dark spots appear. In the morning, always followed by SPF. Look for concentrations between 10 and 15%: effective yet gentle.

Want hydration? Hyaluronic acid

If your skin feels tight, creases easily or looks «thirsty», this is it. Works at any age and with any skin type, morning and night, under your moisturiser.

Want smoother pores and less shine? Niacinamide

The most versatile active: regulates sebum, evens tone, strengthens the barrier. Great for combination and sensitive skin that wants one smart product.

The golden rule

Introduce one active at a time and give it four weeks. Skin doesn't read trends: it reads consistency. And if in doubt, write to us — we really do reply.